Viewing Contact Form Entries
A great feature that the new contact form plugin offers is storing form entries in the backend of WordPress. When a user fills out your contact form on the Contact Us page you will receive an email notification about it. There is a backup however within WordPress that allows you to make sure nothing falls through the cracks or to export the submissions if you need the data for other marketing efforts.
If you are interested in learning more about Gravity Forms. Here are a couple resources: